Cardiff Business School People

Professor Robert Morgan

Sir Julian Hodge Professor of Marketing & Strategy

+44 (0)29 208 70001
B23, Aberconway Building, Colum Drive, Cardiff, CF10 3EU
  • Harvard Business School, PCL
  • INSEAD, Visiting Scholar
  • Cardiff University, PhD
  • Cardiff University, BSc (Econ)

Teaching commitments

  • Advances in Strategic Management (MBA)
  • Marketing & Strategy Theory (MSc Strategic Marketing)
  • Marketing Plan (MSc Strategic Marketing)
  • Dissertation committee chair to five doctoral students

Robert has led the following projects

Developing organizational capabilities in entrepreneurial ventures

13 May 2012 to 12 May 2015

Sponsored by Economic and Social Research Council (ESRC)

Led by Professor Robert Morgan with

Award type: ESRC Management and Business Development Fellowship

PhD supervision research interests

  • International strategy
  • Knowledge and learning
  • Marketing strategy
  • New product development and innovation

Leadership & Law: School creates bespoke programme for Hugh James

Friday 16 September 2016

Cardiff Business School’s Executive Education team has designed a bespoke leadership programme for Hugh James, the top 100 UK law firm.

This exciting new programme has been created by Director of Executive Education, Ms Sarah Lethbridge, in collaboration with Pip Thomas, Internal Training Manager at Hugh James.

Cardiff Business School is no.1 for Marketing

Tuesday 9 June 2015

The Marketing & Strategy section at Cardiff Business School has been ranked in first position by a new study published in the Australasian Marketing Journal. Maryland, Rice, Dartmouth and Duke round out the top five.

Additional activities


  • Thought Leader to BT plc with responsibility for drafting white papers on the changing information communications technology industry.
  • Advisor on Export Promotion Policy to the Department of Trade and Industry; H.M. Treasury; Foreign and Commonwealth Office.
  • Clients include: The European Commission; Welsh Development Agency; The Environment Agency; BBC; S4C; Siemens; BT plc; Snow and Company (Management Consultants); PWC; Barclays Plc.

Professional Leadership and Memberships

  • Chartered Marketer and Fellow of the: Chartered Institute of Marketing; Academy of Marketing Science; Higher Education Academy
  • Member of the: American Marketing Association; Strategic Management Society; European Marketing Academy; Academy of Marketing; British Academy of Management; Institute of Directors
  • Academic Liaison Board Member of the CMO (Chief Marketing Officer) Council Academy of Marketing Research Committee—Founding Member
  • Editorial Advisory Board member of seven international journals
  • Current External Examinerships: Lancaster School of Management and Warwick Business School
  • Visiting Professor of Strategic Marketing at ALBA Graduate Business School (Athens Laboratory of Business Administration)