Cardiff Business School People

Dr Rob Angell

Lecturer in Marketing Research

+44 (0)29 208 79348
D22c, Aberconway Building, Colum Drive, Cardiff, CF10 3EU

Rob is a lecturer in Cardiff Business School researching in the areas of business sponsorship and ethical consumerism, but enjoys also looking at quirky and unusual aspects of consumer behaviour. He has a strong interest in methodological innovations and advanced techniques when studying social/market phenomena.

Rob has published in internationally recognised journals including the European Journal of Marketing, Journal of Business Research, Journal of Advertising Research and Journal of Marketing Management.

  • BA (Hons) Marketing (First Class)
  • MSc Social Research Methods (Distinction)
  • PhD Marketing & Statistics

Teaching commitments

  • Measuring Marketing Effectiveness (MSc)
  • MBA dissertation
  • Quantitative marketing research (yr 2)

PhD supervision research interests

  • Business sponsorship
  • Ethical consumerism
  • Methodological innovation and advanced techniques for studying social/market phenomena
  • Quirky and unusual aspects of consumer behaviour

Professor Adam Lindgreen to become editor of Marketing Intelligence and Planning

Monday 28 July 2014

Our Marketing and Strategy section are delighted to announce that Professor Adam Lindgreen has been appointed editor of Marketing Intelligence and Planning.

Additional activities

Rob is co-founder of Angell Sloan Research (ASR) a cross-discipline research-based consultancy. To date he has worked with a range of clients across various sectors. He began his career as a marketing research executive for a major mapping and GIS agency and has completed projects in Europe, Asia and North America.

He was also formerly a teaching fellow in Structural Equation Modelling at the prestigious Essex Summer School for Social Statistics. Most importantly, Rob is a Southampton FC fanatic and longtime (i.e. in all leagues!) season ticket holder who rarely misses a match.

Editorial work

Special Issue Co-Editor for two forthcoming issues of Industrial Marketing Management

Ad Hoc Reviewer:

  • EJM
  • IMR
  • JAR
  • JBE
  • JMM

Media contributions

Rob has provided expert advice to the British and American Media (e.g. BBC, CNN, SKY) and runs a (relatively) successful YouTube channel in which he explains how to programme statistical methods in SPSS.


Full Member of the:

  • British Academy of Management and track chair for marketing & retail (2013)
  • Market Research Society (MRS)