Dr Rob Angell
Lecturer in Marketing Research
- +44 (0)29 208 79348
- D22c, Aberconway Building, Colum Drive, Cardiff, CF10 3EU
Rob is a lecturer in Cardiff Business School researching in the areas of business sponsorship and ethical consumerism, but enjoys also looking at quirky and unusual aspects of consumer behaviour. He has a strong interest in methodological innovations and advanced techniques when studying social/market phenomena.
Rob has published in internationally recognised journals including the European Journal of Marketing, Journal of Business Research, Journal of Advertising Research and Journal of Marketing Management.
- BA (Hons) Marketing (First Class)
- MSc Social Research Methods (Distinction)
- PhD Marketing & Statistics
- Measuring Marketing Effectiveness (MSc)
- MBA dissertation
- Quantitative marketing research (yr 2)
PhD supervision research interests
- Business sponsorship
- Ethical consumerism
- Methodological innovation and advanced techniques for studying social/market phenomena
- Quirky and unusual aspects of consumer behaviour
Rob is co-founder of Angell Sloan Research (ASR) a cross-discipline research-based consultancy. To date he has worked with a range of clients across various sectors. He began his career as a marketing research executive for a major mapping and GIS agency and has completed projects in Europe, Asia and North America.
He was also formerly a teaching fellow in Structural Equation Modelling at the prestigious Essex Summer School for Social Statistics. Most importantly, Rob is a Southampton FC fanatic and longtime (i.e. in all leagues!) season ticket holder who rarely misses a match.
Special Issue Co-Editor for two forthcoming issues of Industrial Marketing Management
Ad Hoc Reviewer:
Rob has provided expert advice to the British and American Media (e.g. BBC, CNN, SKY) and runs a (relatively) successful YouTube channel in which he explains how to programme statistical methods in SPSS.
Full Member of the:
- British Academy of Management and track chair for marketing & retail (2013)
- Market Research Society (MRS)
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