Cardiff Business School People

Dr Mirella Yani-De-Soriano

Senior Lecturer in Marketing

+ 44 (0) 29 208 75699
R01, Aberconway Building, Colum Drive, Cardiff, CF10 3EU
  • PhD in Marketing, Keele University, UK
  • MBA in Management, Bryant University, USA

Teaching commitments

  • MBA Consumer Behaviour
  • MBA Business Plan
  • MSc Behavioural Aspects of Marketing
  • MBA Business Project
  • PhD supervision

Additional teaching activities

  • Unfair Practice Coordinator for the MSc Schemes in Marketing and Strategy
  • Member of the Information Systems Committee for Marketing and Strategy
  • Coordinator of the Working Paper Series for Marketing & Strategy

Research interests

  • Cross-cultural research- methodological issues and strategies in developing economies
  • Emotions in consumption and retail environments
  • Transformative consumer research -addiction behaviour and CSR in the online context, such as online gambling; ethical marketing/consumption; service recovery; and anti-consumption behaviour

PhD supervision research interests

  • Anti-consumption
  • Consumer culture
  • CSR
  • Emotions, attitudes, values and behaviours in a cross-cultural context
  • Ethical consumption/branding
  • Online consumer behaviour


  • Association for Consumer Research
  • American Marketing Association
  • British Academy of Management
  • European Marketing Academy