MBA Media Management
Cardiff Business School and Cardiff's School of Journalism have created the first MBA Media Management to be offered in the UK.
Why study the MBA Media Management?
Within the UK economy, creative industries account for in excess of 5 per cent of UK gross value added and achieve a higher value of exports than many other sectors. Beyond the UK, a number of other countries have attached priority to the growth of creative industries, including major economies such as China and India.
With this has come a need for enhanced specialist skills for effective media managers. Today’s media industries are changing at an unprecedented speed as digital technologies facilitate the growth of global markets for content.
About the MBA Media Management programme
The programme combines the core ingredients of the long established MBA programme with the opportunity to understand the management challenges of the media industry, which is vital to the success of many advanced and emerging creative economies.
The programme enables students to gain sufficient knowledge of business, management and the media to assist them in achieving their ambitions to secure management positions in media organisations.
The programme delivers:
- A solid background in business management theory and practice.
- Specialised media knowledge and skills.
- A personal, academic and professional development experience relevant to those seeking a career in media management.
Graduates leave the programme with:
- the competence and confidence to apply new knowledge to key areas of business and media management
- the ability to solve practical media management problems
- an understanding of working in an international, global, multicultural, diverse media environment
- well developed communication, self-management and time management skills.
These skillsets combine to enable you to excel and adapt in the exciting field of media management.
Participants will study core modules exploring elements of business management, supplemented with a range of options enabling students to study media issues in depth. Unique modules such as Digital Media Management and Compliance, Regulation and the Law will explore the very latest developments in this dynamic industry.
￼In addition to the core MBA modules, students are able to choose from several optional modules from the MA programmes in International Journalism, International Public Relations, Political Communications, and Journalism.￼
The Foundation Phase is designed to give you a strong grounding in the basics of business management and introduces you to the core components that make organisations function. You will understand the resources that an organisation requires, the processes that control organisational operations, and the approaches through which organisations relate to their international and external environments. The stage also develops the skills you will need to complete your MBA study successfully.
Students will study
The Application Phase provides you with the opportunity to advance your thinking and knowledge by developing and applying the core themes studied in the Foundation phase.
This phase focuses on the strategic business context, the development of organisational human capital, the management of the marketing function and the analysis and control of financial and business operations.
Students will study
Students will study one compulsory media module and will be offered a choice of one other media option from a list that is updated each year. Students will be asked to make their choice in November prior to commencing the module at the beginning of the second semester.
The Specialisation phase includes two modules
Media Management Project
The Media Management Project allows students to apply the knowledge that they have gained, working on a project in conjunction with or by reference to a media organisation. Each student will have a university appointed supervisor for the project.
The maximum length of the project is 10,000 words.
The project is designed to ensure that students can apply business theory to issues facing media organisations. Where possible, depending on the organisation and nature of the project, students will be placed within a media organisation while working on their project. However a placement cannot be guaranteed.
You will be assessed by tests, essays, coursework and by examination.
A key feature of the programme is the emphasis on case-based teaching and learning. Students will work on cases which have been carefully developed to reflect the theoretical issues covered in the individual modules as well as practical business issues and problems.
Typically, there will be formal lectures and these will be supplemented by small group teaching, where the key themes from the lectures are discussed in small syndicate groups. There will also be the opportunity to attend additional ‘surgeries’ where further support for the quantitative subject areas will be offered in a small group environment.