Starts 23rd September 2013
Lasts for 12 months
We require a second class undergraduate degree or equivalent from a recognised university
Tuition fees: £10,785 (UK) £16,425 (Rest of the world)
The MSc in Business Strategy and Entrepreneurship will provide students with the skills required to develop and grow new ventures both in startup and corporate context.
The MSc in Business Strategy & Entrepreneurship is designed for graduates seeking a rigorous foundation prior to launching their own company or entering an existing corporation in a role focused on business development and growth.
The programme will provide students with the required skills via a combination of teaching methods covering knowledge about best business practices, as well as the fundamental principles behind them. Building on these skills, students will also have the opportunity to create a new venture. The development of this new venture will be supported by academic faculty as well as a corporate sponsor or entrepreneur.
The programme consists of nine subjects completed over one year of study.
The aims of the Economics and the Business Environment module are to introduce students to the nature of and functioning of firms and markets so that students can improve their business decisions, and to encourage students to understand the social and political environments in which organisations operate.
This module encourages students to reflect critically on the nature and challenges of entrepreneurship. It addresses those themes relating to entrepreneurship-as-practice and entrepreneurship-in context.
This module provides students with an introduction to the entrepreneurial process. It exposes students to the concepts, practices, skills and tools of starting and growing a new business - whether this be in a startup, corporate or family context.
The aims of the module are to provide students with skills in the preparation and interpretation of financial reports, as well as to provide an understanding of the uses of management accounting techniques in evaluating cost behaviour for decision making purposes and financial management.
This module discusses how entrepreneurs in start-ups and family businesses can shape their organisations so that they can continuously build and commercialise valuable innovations, and how managers and executives in established firms can become more entrepreneurial in their approach to innovation.
The module will focus on the issues and problems involved in developing and managing entrepreneurial organisations. Students will evaluate the factors that make an organisation effective at each stage of growth.
This module provides an in-depth understanding of the theory, concepts and tools which are used to market a new product offering and are applicable in an entrepreneurial setting.
Emphasis is placed on the special requirements for creating and executing marketing plans and programmes in a setting of rapid technological change.
The module aims to evaluate the indicators of personal leadership styles and apply these to individual working practice. Students will learn to understand the principles of leadership and how they can help the individual to work more effectively.
We recognise that students value the opportunity to apply their learning in practice. We have therefore replaced the traditional dissertation with a practical New Venture Plan. For the New Venture Plan, you will work in a project team comprising three to five members, supervised by an academic expert. The plan will focus on either the development of a start-up business or the development of a new venture for an external organisation.
In the case of developing a new venture for an external organisation, the project team will spend two months learning about the participating organisation’s operating environment, analysing the opportunity for the new venture, designing and developing the business model for the venture, and presenting the proposed solution to their management board at a formal presentation.
Participating organisations could be small start-ups or established organisations, in various industries such as financial services, fashion retail, healthcare, IT services, hospitality, leisure and sports, charities and local council services.
In the case of developing a start-up business, the project team will develop the business model for the business under the supervision of an external entrepreneur. The culmination of the project will be a presentation of the start-up business model to a panel of venture capitalists.
Cardiff Business School,
Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419