You choose one of six pathways to determine your specialisation.
Marketing & Strategy Pathway
Lead elective: Marketing research
And two from:
Advances in Strategic Management
This module explores the nature of contemporary strategic marketing to promote a deeper critical understanding of conventional strategy approaches and emergent ideas arising from new paradigm challenges. Creativity is applied to engender innovation in strategy, existing 'Western' strategy frameworks are challenged, and risk, implementation, knowledge and time are examined as key drivers creating 21st century strategies.
Consumer Behaviour
This module builds on the knowledge gained from the core Marketing module by providing an insight into why consumers behave the way they do, including the psychological, social and cultural underpinnings of consumer choice. A good understanding of the main influences that affect consumers is essential to managers, since most marketing activity is based on beliefs about buyer behaviour. The aim of the module is to provide participants with a critical knowledge of the relevant buyer behaviour theories, enabling them to develop successful marketing strategies.
Global Marketing
In this module we examine the ways multinational enterprises develop their international marketing strategy. We explore the stages of globalization and we use case study methodologies to deepen students' understanding of a number of themes. Topics include: the nature and importance of global marketing; firm internationalisation; standardization and adaptation in global markets; the importance of market research and information utilisation in global marketing strategy and global marketing strategy in the new millennium.
E-business
Information and communication technologies (ICTs) have transformed both the way in which businesses now operate internally and the way in which businesses interact with other businesses and their customers. Electronic business is the term used to describe this interest in the transformation potential of ICT to increase the performance of business. This module focuses on the key business issues associated with eBusiness and eCommerce and develops sufficient understanding of the technical issues to enable the student to discern the significance of ICTs to modern business.
Human Resource Management Pathway
Lead elective: Strategic HRM
And two from:
International Management
The aim of this module is to provide students with an understanding of the key cultural, national and organizational issues that impact on the management function in a global business environment. Active involvement in seminars, case-analyses and discussion groups will enable discipline specific intellectual and transferable skills to be developed.
Management Consulting
The Management Consulting module provides students with practical skills for the consulting world by engaging them with real-life consulting dilemmas. The module is based on a series of cases from the lecturer's extensive consulting experience and tutorials from the leading management consultancies around the world. The course uses the Harvard Business School 'Case Method' which is deployed by most major consulting firms when recruiting candidates.
Management of Change
The aim of the elective is to describe and analyse the way organisations change and the role of managers in change processes. Students will be introduced to relevant theories and practices relating to change management and utilize various case studies and other exercises to put these to use. The elective focuses on how to diagnose the problems associated with major changes in organisations, combines understanding of major theories of change with recently developed techniques of change management, and critically appraises the relevance of a variety of change management approaches to different sectors of the economy. Students are encouraged to conceive the role of manager as 'reflective practitioner' and question their own underlying assumptions and much conventional wisdom.
Management in Emerging Economies
Management in Emerging Economies provides students with a practical insight into the fast-growing Southern economies that are changing the face of the global economy. Throughout the world, companies from formerly marginalized economies are finding and exploiting market niches and transforming both their own countries and the traditional picture of multinational development. The module looks at the keys to success, both at the corporate and national and international policy levels. It examines why some development approaches succeed and others do not, and explores some of the challenges faced by operators in emerging and developing economies.
Accounting & Finance Pathway
Lead elective: Corporate governance
And:
Managerial Finance
The Managerial Finance module builds upon the Financial Management core module and aims to provide students with a more advanced knowledge and understanding of the theoretical and applied techniques of managerial finance. The topics covered are: working capital management and sources of short-term funds; financial strategies; capital investment decisions under conditions of risk and uncertainty; investment appraisal and capital rationing; inflation and its impact on investment appraisal; portfolio theory and the Capital Asset Pricing Model; mergers and acquisitions; Efficient Market Hypothesis; long term funds and the cost of capital and dividend policy.
Multinational Financial Management
The module examines key financial management issues faced by multinational corporations in undertaking international operations. Topics covered will include: an introduction to exchange rates and foreign exchange markets; issues involved in raising finance locally and internationally; foreign exchange exposure measurement and management; international derivatives and hedging; foreign direct investment; international investment decision-making processes, project appraisal in global companies; political risk; international working capital management; and international corporate governance.
Operations Management & Logistics pathway
Lead elective: Strategic Operations Management
And two from:
International Sustainable Business
The module examines the way in which business is responding to the challenges posed by recognition of the need to become sustainable. Among the topics covered are: sustainability as a concept; life-cycle analysis; industrial ecology; ecological foot-printing; corporate social responsibility; the sustainable consumption and production movement; and bio-mimicry. The module reviews policy measures affecting business and sustainability, and provides case studies of the more sustainable businesses currently trading. Examples will be drawn from a wide range of industries.
Lean Operations
This module aims to enable students to develop a comprehensive understanding of the techniques involved in Lean Operations and value stream management. The student will examine lean tools and techniques - the concepts, practice and the competitive benefit of continuously improving processes and value stream management. We then examine how to take these lean tools and techniques and adapt them to achieve a lean enterprise and develop the international and global supply chains. The elective aims to synthesise the academic 'theory' with a strong appreciation of how to use the lean tools and techniques to develop the value streams encountered in all businesses.
International Management Pathway
Lead elective: International Management
And two from:
Global Marketing
In this module we examine the ways multinational enterprises develop their international marketing strategy. We explore the stages of globalization and we use case study methodologies to deepen students' understanding of a number of themes. Topics include: the nature and importance of global marketing; firm internationalisation; standardization and adaptation in global markets; the importance of market research and information utilisation in global marketing strategy and global marketing strategy in the new millennium.
International Sustainable Business
The module examines the way in which business is responding to the challenges posed by recognition of the need to become sustainable. Among the topics covered are: sustainability as a concept; life-cycle analysis; industrial ecology; ecological foot-printing; corporate social responsibility; the sustainable consumption and production movement; and bio-mimicry. The module reviews policy measures affecting business and sustainability, and provides case studies of the more sustainable businesses currently trading. Examples will be drawn from a wide range of industries.
Management in Emerging Economies
Management in Emerging Economies provides students with a practical insight into the fast-growing Southern economies that are changing the face of the global economy. Throughout the world, companies from formerly marginalized economies are finding and exploiting market niches and transforming both their own countries and the traditional picture of multinational development. The module looks at the keys to success, both at the corporate and national and international policy levels. It examines why some development approaches succeed and others do not, and explores some of the challenges faced by operators in emerging and developing economies.
Multinational Financial Management
The module examines key financial management issues faced by multinational corporations in undertaking international operations. Topics covered will include: an introduction to exchange rates and foreign exchange markets; issues involved in raising finance locally and internationally; foreign exchange exposure measurement and management; international derivatives and hedging; foreign direct investment; international investment decision-making processes, project appraisal in global companies; political risk; international working capital management; and international corporate governance.
General pathway
Lead elective: International Management
And two from:
Any combination of 3 elective modules
Cardiff Business School
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