MBA in Media Management

Providing you with a solid background in business management theory and practice, you will also gain specialised media knowledge and skills to excel and adapt in the exciting field of media management. Cardiff Business School and Cardiff’s School of Journalism, Media and Cultural Studies have collaborated on the creation of the first MBA in Media Management to be offered in the UK. It combines the core ingredients of a high quality, long established MBA with an opportunity to understand the management challenges of the media world, which is vital to the success of many advanced and emerging creative economies. The course aims to equip students for a management career in the media or other creative industries. Within the UK economy, creative industries account for in excess of 5 per cent of UK gross value added and achieve a higher value of exports than many other sectors. Beyond the UK, a number of other countries have attached priority to the growth of creative industries, including major economies such as China and India. With this has come a need for enhanced specialist skills for effective media managers as today’s media industries change at unprecedented speed as digital technologies facilitate the growth of global markets in content. The programme brings together the Business School’s 25 years experience in delivering highly regarded MBA programmes and the School of Journalism, Media and Cultural Studies’ internationally renowned expertise in journalism and media.

The Programme

Participants will study core modules exploring key elements of business management, supplemented by a range of options enabling students to study media issues in depth. Unique modules such as Digital Media Management and Branding and the Media will explore the very latest developments in this dynamic industry.

In addition to the core modules, students are able to choose from more than a dozen module options from the MA programmes in International Journalism, International Public Relations, Political Communications, and Journalism. Students study four stages: • Foundation Phase • Application Phase • Specialisation Phase • Media Management Project

Foundation Phase

The Foundation Phase is designed to give you a strong grounding in the basics of business management and introduces you to the core components that make organisations function. You will understand the resources that an organisation requires, the processes that control organisational operations, and the approaches through which organisations relate to their international and external environments. It also develops the skills you will need to complete your MBA study successfully.

Application Phase

The Application phase provides you with the opportunity to advance your thinking and knowledge by developing and applying the core themes studied in the Foundation phase. This phase focuses on the strategic business context, the development of organisational human capital, the management of the marketing function and the analysis and control of financial and business operations.

Specialisation Phase

The Specialisation Phase includes two modules:

• Compliance, Regulation and the Law
• Digital Media Management

Media Management Project

The Media Management Project allows students to apply the knowledge that they have gained, working on a project in conjunction with or by reference to a media organisation. Each student will have a university appointed supervisor for the project. The maximum length of the project is 10,000 words. The project is designed to ensure that students can apply business theory to issues facing media organisations. Where possible, depending on the organisation and nature of the project students will be placed within a media organisation while working on their project. However a placement cannot be guaranteed.