Dr Kelly Page

Qualifications

B.Commerce in Marketing (1AHons) (Griffith University, Australia)

PhD. (2003) titled "World Wide Web Perception & Use: Investigating the Role of Web Knowledge" (UNSW, Australia)

Teaching profile

Kelly's teaching activities include undergraduate, postgraduate and executive education programs in the UK, Europe and Australia on: Applied Marketing Research, Digital Media Marketing and Corporate Web Communications. Her current research-led teaching commitments at Cardiff Business School include:

MSc in Strategic Marketing: Electronic & Interactive Marketing
MBA: Applied Marketing Research

Research interests

Kelly's research explores digital media knowledge, literacy and participation in Digital Media Marketing Management and Management Education. She has a PhD on Consumer Web Knowledge from the University of New South Wales (UNSW) in Sydney Australia. Her publications have appeared in Psychology & Marketing, Behaviour and Information Technology, International Journal of Retailing & Distribution Management, Marketing Review, with forthcoming papers in Journal of Marketing Management. Her work involves partnerships with organisations in the digital media, web design and Internet marketing sectors.

Awards & Research Grants

(2010) Award: Best Paper in Interactive Marketing, Academy of Marketing (AM) Conference (July, 2010). Title: How the Web Makes Me Feel? Exploring Youth Emotional Responses to the Web.

(2010) Grant: International Collaboration Award (ICA), to visit Northwestern University from Cardiff University. Project: Digital Media Literacy in Communities of Digital Marketing Practice.

(2010) Grant: Research & Teaching Development Grant from AM/BMAF. Title: Digital Analytics in Marketing: Exploring Literacy, Skills & Learning in Digital Marketing Management (with Dr. Paul Harrigan, Southhampton University).

Selected publications

Journal Articles

1. Page, K. L. & Uncles, M. D. (In-review). The complexity of digital media participation.
2. Page, K. L., Robson, M., & Uncles, M. D. (In-review). The social context of user web knowledge and web usability. 
3. Page, K. L. & Weller, M. (In-review). A wiki way of learning.
4. Page, K. L., DK., & Mapstone, M. (2010) How does the Web Make Youth Feel (TWMMF): Exploring the Popular Digital Native Rhetoric, Journal of Marketing Management, 26 (13-14), 1345-1366.
5. Morgan, R. E., and Page, K. L. (2008) Managing Business Transformation to Deliver Strategic Agility, Strategic Change (In Press), ISSN: 1057-9265.
6. Rowland-Jones, R., Thomas, P., and Page-Thomas, K. L. (2007) Quality Management Tools & Techniques: Profiling SME Use & Customer Expectations, International Journal of Quality and Standards, Vol. 1 (1) [Paper 6], pp.1-17. ISSN 1753-9439.
7. Page-Thomas, K. L. (2006) Measuring task-specific perceptions of the world-wide web,Behaviour and Information Technology, Vol. 25 (Nov-Dec), 469-477. ISSN 0144-929X
8. Page-Thomas, K. L. Moss, G., Chelly, D., and Yabin, S. (2006) The provision of service delivery information prior to purchase: A missed opportunity, International Journal of Retailing & Distribution Management, Vol. 34 (4/5), 258-277. ISSN: 0959-0552.
9. Page-Thomas, K. L. (2005) Electronic marketing: The bigger picture, The Marketing Review, Vol. 5 (3 Autumn), 243-262. ISSN 1469-347X.
10. Page, K. L. & Uncles, M. D. (2004) Consumer knowledge of the World Wide Web: Conceptualisation and measurement, Psychology & Marketing, Vol. 21 (8, August), 575-593. ISSN: 0742-6046.
11. Page, K. L. (2001) Book Review: 'Internet Marketing' Editors: J. N. Sheth, A. Eshghi and B. C. Krishnan, The Journal of Brand Management, Vol. 8 (May), No. 4-5, pp. 371-373. ISSN 1350-231X.

Books, Book Chapters and/or Case studies

1. Page, K. (Forthcoming). Always in the Field. In Eszter Hargittai and Christian Sandvig (Eds.),Digital Confidential. The MIT Press.
2. Beynon, M., Page, K. (2010). Analysing Incomplete Consumer Web Data using the Classification and Ranking Belief Simplex (Probabilistic Reasoning and Evolutionary Computation). In Casillas, J. and Martínez-López, F. J. (Ed.), Marketing Information Systems using Soft Computing (pp. 447–473). Springer.
3. Baines, P., Fill, C., and Page, K. L. (2010) Marketing (1e), Oxford University Press © 2010Including Lecturer Resources:- Page, K. L. (2010) Marketing: Marketing Resource Bank on CD/DVD (2e), Oxford University Press
4. Baines, P., Fill, C., and Page, K. L. (2008) Marketing (1e), Oxford University Press ©2008Including lecturer Resources: - Page, K. L. (2008) Marketing: Online Resource Centre (1e), Oxford University Press- Page, K. L. (2008) Marketing: Marketing Resource Bank on CD/DVD (1e), Oxford University Press

Conference Proceedings

1. Page, K. (Forthcoming). Always in the Field. The 6th Annual Joint University of Liverpool Management School and Keele University Institute for Public Policy and Management Symposium on Current Developments in Ethnographic Research in the Social and Management Sciences. Ethnography: Theory, Form and Practice. Cardiff, UK. 
2. Page, K. (Forthcoming). Community Conversations Take Center Stage. International Communication Association's (ICA) 2011 Preconference, "What Kind of Communication is @ the Center? The Relationship of PR and Marketing. Boston, MA.
3. Page, K. L. (2010) How the Web Makes Me Feel? Exploring Youth Emotional Responses to the Web, Academy of Marketing Conference, July, 2010, Coventry. Awarded Best Paper in Interactive Marketing Track, sponsored by Institute of Direct Marketing (IDM).
4. Page, K. L. (2010) Symposium: Defining Social Media Expertise in a Digital World with McDaniel, R., (Florida) and Lindgren, R. (Florida), Digital Media & Learning Conference 2010 (UCLA – San Diageo).
5. Morgan, R. E., Page, K. L., Berthon, P. and Vprhies, D. W., (2008) Exploration and Exploitation in New Product Development: A Question of Interdependence or Independence; American Marketing Academy (AMA) Winter Conference, February 15th-18th, Austin, Texas.
6. Page-Thomas, K. L., Robson, M., Uncles, (2007) Men and Machines! Testing the Moderating Effecs of Usage Context and Gender on the Relationship Between Web Knowledge and Web Usability.36th EMAC conference, May 2007, Reykjavik, Iceland 
7. Page-Thomas, K. L. and Kubacki, K. (2005) How Useful is the Web Where You Live? Investigating Consumer Perceptions of the Web in Poland and the UK, 2005 Academy of Marketing Conference Proceedings, Dublin, July 5-7th.
8. Reynolds, N., Page, K. L. and Burns, J. (2004) The Effect of Web Site Quality and Satisfaction on Visit Duration, 2004 Academy of Marketing Conference Proceedings, Gloucestershire, July 6-9th.
9. Page, K. L. (2003) What Do Researchers Really Mean By Usage? Measuring Current Web Session Usage Experience, 2003 Academy of Marketing Conference Proceedings, Birmingham July 8-11th.
10. Page, K. L. & Uncles, M. D. (2000) 'Perceived Ease of Web Use and Perceived Usefulness of the Web: Multi-item Scale Development,' ANZMAC 2000 Conference Proceedings, Griffith University, Gold Coast, QLD, Aron O'Cass and Gary Wolfe, Nov-Dec 2000, pp 916 – 920.
11. Cowley, E., Page, K. and Handel, R. (2000) "Attitudes toward internet advertising implications for the world wide web", ANZMAC 2000 Conference Proceedings, Griffith University Gold Coast, QLD, Aron O'Cass and Gary Wolfe,: Nov-Dec 2000.
12. Page, K. L. (1999) 'Media Knowledge: Discussion and Conceptualisation,' 28th EMAC Conference Proceedings, Berlin Germany, May 11th - 14th
13. Mizerski, R., Straughn-Mizerski, K., Forrest, E. and Page, K. (1998) 'Receptivity to Marketing Communications: Individual Trait or Communications Effects,' Marketing Communications Conference, USA, April.
14. Page, K. L. (1997) 'The Relationship Between Market Mavenism and Exploratory Behavioural Tendencies as mediated by Optimum Stimulation Level (OSL)' ANZMAC 1997Conference Proceedings, Monash University, Melbourne, Vol 3, Pg 682.

Activities

Kelly is founder of the research initiative, Case Insights (http://www.caseinsights.com) and engages in regular management speaking activities and industry partnerships for her academic research. Before she relocated to the UK, Kelly worked in Australia at The Leading Edge (TLE) Research Group.