Dr Sue Peattie

Qualifications

PhD: University of Glamorgan , Wales
PGCE (Further Education): Cardiff University
MA Economics: Simon Fraser University, Vancouver, Canada
BA Combined Honours Economics and Statistics: Exeter University

Teaching profile

Course leader for Cardiff Business School's MSc Strategic Marketing: Marketing & Society module.

Related teaching subject expertise : Principles of Marketing, Marketing Research; Marketing Communications; Consumer Behaviour

Supervising PhD and MBA students

Selected publications

Peattie, S, Peattie, K. and Thomas, R. (2012), Social Marketing As Transformational Marketing In Public Services: The Case Of Project Bernie, Public Management Review, (in press)

Jamal, A., Peattie, S. & Peattie, K., "Ethnic Minority Consumers' Responses to Sales Promotions in the Packaged Food Market", Journal Retailing and Consumer Studies. 2012, 19, pp.98-108.

K.J. Peattie and S. Peattie, 'The Social Marketing Mix - a Critical Review '. Chapter 10 in G. Hastings, K. Angus & C. Bryant (ed), The Sage Handbook of Social Marketing. Sage Publications. 2011, pp.152 -166. ISBN 978-1-84920-188-9

S. Peattie and K.J. Peattie, 'Social Marketing for a Sustainable Environment'. Chapter 23 in G. Hastings, K. Angus & C. Bryant (ed), The Sage Handbook of Social Marketing. Sage Publications. 2011, pp.343- 358. ISBN 978-1-84920-188-9

Peattie, K. & Peattie, S., "Social marketing: A pathway to consumption reduction?", Journal of Business Research, Feb 2009, 62/2, pp 260-268.

Peattie, K., Peattie, S. & Ponting, C. Climate Change – a Social and Commercial Marketing Communications Challenge. Euromed Journal of Business. (2009) Vol 4 No 3 pp 270-286. ISBN 1450-2194.

Peattie S. – 'The Internet as a Medium for Communicating with Teenagers' Social Marketing Quarterly, XIII, 2, June 2007, pp 21-46.

Peattie S, Peattie K. & Clark P. 'Risk and Responsibility in Tourism: Promoting Sun-safety' Tourism Management June 2005 Vol. 26/4. pp 399-408 ISSN 0261-5177.

Peattie S. & Peattie K., ' Ready to fly solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory'. Marketing Theory, 2003 (Sept) 3/3. pp. 365-385 ISSN 1470-5931

Peattie S. 'Applying Sales Promotion Competitions to Non-Profit Contexts', International Journal of Nonprofit and Voluntary Sector Marketing , 2003 (Nov), 8/4. pp. 349-362 ISSN: 1465-4520

S. Peattie and K.J. Peattie, 'Sales Promotion'. Chapter 18 in M. Baker (ed), The Marketing Book. 5th edition. Butterworth-Heinnemann. 2003 pp 458-484 ISBN 0-7506-5536-4.

Peattie S - Using the Internet to Communicate the Sun-safety Message to Teenagers, Health Education, 102/5 (2002) pp.210-218 ISSN 0965-428

Peattie K, Peattie S. & Clark P. 'Skin Cancer Prevention: Re-evaluating the Public Policy Implications', Journal of Public Policy and Marketing, 2001 (Fall), 20,2. pp. 268-279 ISSN 0743-9156

K.J. Peattie & S. Peattie, 'Sales Promotion : Playing to Win'. Chapter 7.3 in Maureen FitzGerald & David Arnott (eds), Marketing Communication Classics : an international collection of classic and contemporary readings, Business Press: Thomson Learning, London, 2000. pp 456-469 ISBN 1-86152-507-9.

S. Peattie and K.J. Peattie, 'Sales Promotion'. Chapter 18 in M. Baker (ed), The Marketing Book. 4th edition. Butterworth-Heinnemann. May 1999, pp 418-442 ISBN 0-7506-4114-2.

S. Peattie , 'The Use of Sales Promotion Competitions in Social Marketing', Social Marketing Quarterly. V,1, March 1999, pp. 22-33

S. Peattie, 'Promotional Competitions as a Marketing Tool in Food Retailing' British Food Journal, 100,6,1998, pp. 286-294. ISSN 0007-070X

K.J. Peattie, S. Peattie and E.B. Emafo, 'Promotional Competitions as a Strategic Marketing Weapon' Journal of Marketing Management, 13,8, 1997, pp. 777-789. ISSN 0267-257X

S. Peattie and K.J. Peattie - 'Promoting financial services with glittering prizes'. In A. Meidan, B. Lewis and L. Moutinho(eds), Financial Services Marketing: A Reader, The Dryden Press, London. 1997. pp 213-228. ISBN 0-03-099019-X

K.J. Peattie and S. Peattie - 'Promotional Competitions - A Winning Tool for Tourism Marketing', Tourism Management,17, 6, 1996, pp. 433-422. ISSN 0261-5177

S.Peattie - 'Promotional Competitions - A Winning Technique for Wine Marketing', The International Journal of Wine Marketing, 7, 3/4, 1995 pp. 31-47. ISSN 0954-7541. (Best Paper Award 1996)

K.J. Peattie and S. Peattie - 'Sales promotion: a missed opportunity for services marketing? The International Journal of Services Industries Management, 6 , 1, 1995, pp 22-39. ISSN 0956-5177

S. Peattie and K.J. Peattie - 'Promoting financial services with glittering prizes', The International Journal of Bank Marketing, 12, 6, 1994, pp. 19-29. ISSN 0265-2323 (Best Paper Award 1995)

S. Peattie and K.J. Peattie - 'Sales Promotion'. Chapter 22 in M. Baker (ed), The Marketing Book. 3rd edition. Butterworth-Heinnemann. September 1994, pp. 534-554. ISSN 7506-2022.

S. Peattie and K.J. Peattie - 'Sales promotion competitions: a survey'. Journal of Marketing Management, 9,3, 1993, pp 271-286. ISSN 0267-257X

K.J. Peattie and S. Peattie - 'Sales Promotions: Playing to Win'. Journal of Marketing Management, 9,3, 1993, pp 255-269. ISSN 0267-257X

(Conference Papers available on request)

Activities

Welsh Government Supporting Sustainable Living Programme - appointed January 2011 as an Expert Advisor for the new £15m Sustainable Living programme to deliver sustainability and climate change objectives through communication and engagement over the next 3 years. Provision of advice and training in social marketing/ behaviour change to various audiences. Member of their Grants Advisory Panel

South Wales Fire and Rescue Service - providing social marketing expertise since July 2008 on an innovative social marketing project to reduce the incidence of deliberate grass fires in Wales. For more details see: Project Bernie . This involved providing critical guidance and direction to the project from design and delivery through to evaluation.

National Social Marketing Centre
Member of the National Occupational Standards Expert Steering Group. During 2008 this involved bi-monthly meetings in London developing the 1st National SM Occupational Standards.
Member of the Academic Advisory Group (other universities represented include Oxford, Cambridge, London and Stirling). Advising on how to develop SM skills & capacity in the UK.
Provision of SM educational/training resources.

Providing advice & expertise to a number of other organisations including: European Union, Welsh Assembly Government, New Zealand Ministry of Agriculture and Forestry, Norfolk County Council, South Wales Police, Breast Test Wales, Cynnal Cymru, Public Health Wales, Chartered Institute of Environmental Health, Chartered Institute of Marketing, British Aerosol Manufacturing Association and the Department of Health.