Professor Robert Morgan

Qualifications

Harvard Business School, PCL
INSEAD, Visiting Scholar
Cardiff University, PhD
Cardiff University, BSc (Econ)

Teaching profile

Advances in Strategic Management (MBA)
Marketing & Strategy Theory (MSc Strategic Marketing)
Marketing Plan (MSc Strategic Marketing)
Dissertation committee chair to five doctoral students

Selected publications

Forthcoming: 2009/2010

“Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance”, Strategic Management Journal, with Douglas W. Vorhies and Chad W. Autry (2010), In press.

“Pursuing ‘Flexible Commitment’ as Strategic Ambidexterity: An Empirical Justification in High Technology Firms”, European Journal of Marketing with Yiannis Kouropalatis and Paul Hughes, (2010) Vol.43, ISSN: 0309-0566. In press.

“Peter Drucker on Marketing: An Exploration of Five Tenets”, Journal of the Academy of Marketing Science. (2009) Vol.37, No.1, pp. 47–60, ISSN: 0092-0703 with Can Uslay and Jagdish Sheth, DOI: http://dx.doi.org/10.1007/s11747-008-0099-8

“Consumer decision making under variety: The effect of attribute alignability”, Psychology & Marketing with Andreas Herrmann, Mark Heitmann, Stephan Henneberg and Jan Landwehr, (2009) Vol.26, No.1, pp. 333-358, ISSN: 0742-6046. In press. DOI: http://dx.doi.org/10.1002/mar.20275

“Marketing strategy and the efficacy of procedural justice: the mid-level marketing manager perspective”, Industrial Marketing Management with Eleri R. Thorpe and John W. Cadogan, (2009) Vol.38, ISSN: 0019-8501. In press.

“Explaining success in new product development alliances: distinguishing between exploration and exploitation strategy”, Journal of Business and Industrial Marketing with Jay Lambe and Gopal Kutwaroo (2009), In press.

“Network behaviors, social capital, and organizational learning in high-growth entrepreneurial firms”, International Journal of Entrepreneurship and Innovation with Mathew Hughes, R. Duane Ireland and Paul Hughes, (2009) Vol.9, ISSN: 1465-7503. In press.

Articles in 2008

“Organisational learning, innovation and business performance: Inter-relationships in bioscience firms”, Journal of Management Studies with Pierre Berthon, (2008) Vol.45, No.8, pp.1329-1353, ISSN: 0022-2380 DOI: http://dx.doi.org/10.1111/j.1467-6486.2008.00778.x

“Fitting strategic resources with product-market strategy: Performance implications”, Journal of Business Research, with Paul Hughes (2008), Vol.61, No.4, pp.323-331. ISSN: 0148-2963. DOI: http://dx.doi.org/10.1016/j.jbusres.2007.06.023

“Market knowledge diffusion and business performance”, European Journal of Marketing with Paul Hughes and Yiannis Kouropalatis, (2008) Vol.42, No.11/12, pp.1372-1395, ISSN: 0309-0566. http://dx.doi.org/10.1108/03090560810903718

“Managing Business Transformation to Deliver Strategic Agility”, Strategic Change with Kelly Page, (2008) Vol. 17, No.5-6, pp.155-168, ISSN: 1057-9265. DOI: http://dx.doi.org/10/1002/jsc.823

Articles in 2007

“Stimulating dynamic value: Social capital and business incubation as a pathway to competitive success”, Long Range Planning (2007) Vol.40, No.2, pp.154-177, ISSN: 0024-6301, With Mathew Hughes and R. Duane Ireland. DOI: http://dx.doi.org/10.1016/j.lrp.2007.03.008

“Managerial, organisational and external drivers of sales effectiveness in export market ventures”, Journal of the Academy of Marketing Science, (2007) Vol.35, No.2, pp.270-283. ISSN: 0092-0703, with Evangelia Katsikea and Marios Theodosiou, DOI: http://dx.doi.org/10.1007/s11747-007-0041-5

“Exploitative learning and entrepreneurial orientation alignment in emerging young firms: Implications for market and response performance”, British Journal of Management, (2007) Vol.18, No.4, pp.359-375, ISSN: 1045-3172 with Mathew Hughes and Paul Hughes, DOI: http://dx.doi.org/10.1111/j.1467-8551.2007.00519.x

“Deconstructing the relationship between entrepreneurial orientation and business performance at the embryonic stage of firm growth”, Industrial Marketing Management, (2007) Vol.36, No. 5, ISSN: 0019-8501, pp.651-661 with Mathew Hughes, DOI: http://dx.doi.org/10.1016/j.indmarman.2006.04.003

“Real options and real strategies”, Strategic Change, (2007) Vol. 16, No.7, pp.315-325, ISSN: 1057-9265 with Stefanos Zarkos and Yiannis Kouropalatis, DOI: http://dx.doi.org/10.1002/jsc.802

“In pursuit of the ‘ideal approach’ to successful marketing strategy implementation”, European Journal of Marketing, (2007), Vol.41, Nos. 5/6, pp.659-677, ISSN: 0309-0566 with Eleri R. Thorpe, DOI: http://dx.doi.org/10.1108/03090560710737679

“Using locus-of-control to explain mid-level marketing managers’ role performance”, Journal of Strategic Marketing, (2007) Vol.15, Nos. 2/3, pp.223-236, ISSN: 0965-254X with Eleri R. Thorpe, DOI: http://dx.doi.org/10.1080/09652540701320985

“A resource-advantage perspective of product-market strategy performance and strategic capital in high technology firms”, Industrial Marketing Management, (2007) Vol.36, No. 4, ISSN: 0019-8501, pp.503-517 with Paul Hughes

Activities

Consultancy

Thought Leader to BT plc with responsibility for drafting white papers on the changing information communications technology industry.

Advisor on Export Promotion Policy to the Department of Trade and Industry; H.M. Treasury; Foreign and Commonwealth Office.

Clients include: The European Commission; Welsh Development Agency; The Environment Agency; BBC; S4C; Siemens; BT plc; Snow and Company (Management Consultants); PWC; Barclays Plc.

Professional Leadership and Memberships

Chartered Marketer and Fellow of the: Chartered Institute of Marketing; Academy of Marketing Science; Higher Education Academy

Member of the: American Marketing Association; Strategic Management Society; European Marketing Academy; Academy of Marketing; British Academy of Management; Institute of Directors

Academic Liaison Board Member of the CMO (Chief Marketing Officer) Council
Academy of Marketing Research Committee—Founding Member

Editorial Advisory Board member of seven international journals
Current External Examinerships: Lancaster School of Management and Warwick Business School

Visiting Professor of Strategic Marketing at ALBA Graduate Business School (Athens Laboratory of Business Administration)