Professor Adam Lindgreen

Qualifications

BEng in Chemical Engineering (The Engineering Academy of Denmark; 1989)
'BSc in Chemistry' (Copenhagen University, Denmark; 1993)*
'BSc in Physics' (Copenhagen University, Denmark; 1994)*
MSc in Food Science and Technology (The Technical University of Denmark; 1991)
MBA (Leicester University, the U.K.; 1996)
PhD in Marketing (Cranfield University, the U.K.; 2000)
* Equivalent studies

Teaching profile

Professor Lindgreen is responsible for the Marketing Plan Project module and he leads syndicate groups of MBA students on the Marketing Management module. He also supervises MBA dissertation students.

Research interests

Business and industrial marketing management
Corporate social responsibility
Experiential marketing

Selected publications

In press, with Grant, D.B., Hingley, M.K., & Morgan, R., "Value in business and industrial marketing: past, present, and future", Industrial Marketing Management.

In press, with Harness, D., Hoffmann, M., & Swaen, V., "The role of 'high potentials' in integrating and implementing corporate social responsibility", Journal of Business Ethics.

In press, with Maon, F. & Vallaster, C., "Strategically leveraging corporate social responsibility to the benefit of company and society: a corporate branding perspective", California Management Review.

In press, with Maon, F., Wilcock, J., & Xu, Y., "Corporate social responsibility brand leadership: a multiple case study", European Journal of Marketing.

In press, with Reast, J., Vanhamme, J., & van Popering, N., "To do well by doing good: improving corporate image through cause-related marketing", Journal of Business Ethics.

In press, with Vallaster, C., "Corporate brand strategy formation: brand actors and the situational context for a business-to-business brand", Industrial Marketing Management.

In press, with Vallaster, C., "The role of social interactions in building internal corporate brands: implications for sustainability", Journal of World Business.

2011, with Barnes, B.R., Palihawadana, D., Reast, J., & Spickett-Jones, G., "Prescription drug communication strategies: a comparative analysis of physician opinion in Europe, the Middle East and the Far East", Journal of Marketing Management, 27(3/4): 336-360.

2011, with Dobele, A., "Exploring the nature of value in the word-of-mouth referral equation for health care", Journal of Marketing Management, 27(3/4): 269-290.

2011, with Grant, D.B., Hingley, M.K., & Kane, C., "Using fourth-party logistics management to improve horizontal collaboration among grocery retailers", Supply Chain Management: An International Journal, Vol. 16, No. 5, pp. 316-327.

2011, with Maon, F., Reast, J., & Vanhamme, J., "The Manchester super casino: experience and learning in a cross-sector social partnerships", Journal of Business Ethics, 94(Suppl. 1): 197-218.

2011, with Maon, F., & Swaen, V., "IKEA's road to corporate social responsibility", European Retail Digest: Silver Jubilee Edition, Summer 2010/Spring 2011: 76-83.

2010, with Beverland, M.B., "What makes a good case study? A positivist review of qualitative case research published in Industrial Marketing Management, 1971–2006", Industrial Marketing Management, 39(1): 56-63.

2010, with Beverland, M.B., Chung, E., & Kates, S.M., "Exploring consumer conflict management in service encounters", Journal of the Academy of Marketing Science, 38(5): 617-633.

2010, with Beverland, M.B., & Dickinson-Delaporte, S. J., "Building corporate reputation with stakeholders: exploring the role of message ambiguity for social marketers", European Journal of Marketing, 44(11/12): 1856-1874.

2010, with Campbell, T., & Swaen, A., "Corporate social responsibility practices in developing and transitional economies: Botswana and Malawi", Journal of Business Ethics, 90(Suppl. 3): 429-440.

2010, with Córdoba-Pachón, J.-R., Maon, F., & Mendoza Guerra, J.M., "Corporate social responsibility in Latin America: making sense of social strategies", Journal of Business Ethics, 91(Suppl. 2): 229-242.

2010, with Hingley, M.K., & Beverland, M.B., "Barriers to network innovation in U.K. ethnic fresh produce supply", Entrepreneurship and Regional Development, 22(1): 77-96.

2010, with Maon, F., & Swaen, V., "Organizational stages and cultural phases: a critical review and a consolidative model of corporate social responsibility development", International Journal of Management Reviews, 12(1): 20-38.

2009, with Antioco, M.D.J., Harness, D., & van der Sloot, R., "Purchasing and marketing of economic, social, and environmental responsibilities in high-tech medical equipment systems", Journal of Business Ethics, 85(Suppl. 2): 445-462.

2009, with Antioco, M., Palmer, R., & van Heesch, T., "High-tech, innovative products: identifying and meeting business customers' value needs", Journal of Business and Industrial Marketing, 24(3/4): 182-197.

2009, with Antioco, M.D.J., Palmer, R., & Wetzels, M., "Do different marketing practices require different leadership styles? An exploratory study", Journal of Business and Industrial Marketing, 24(1): 14-26.

2009, with Johnston, W.J., & Swaen, V., "Corporate social responsibility: an empirical investigation of U.S. organizations", Journal of Business Ethics, 85(Suppl. 2): 303-323.

2009, with Maon, F., & Swaen, V. "Designing and implementing corporate social responsibility: an integrative framework grounded in theory and practice", Journal of Business Ethics, 87(Suppl. 1): 71-89.

2009, with Maon, F., & Vanhamme, J., "Developing supply chains in disaster relief operations through cross-sector socially oriented collaborations: a theoretical model", Supply Chain Management: An International Journal, 14(2): 149-164.

2008, with Antioco, M.D.J., & Moenaert, R.K., "Reducing on-going product design decision-making bias", Journal of Product Innovation Management, 25(6): 528-545.

2008, with Antioco, M.D.J., Moenaert, R.K., & Wetzels, M.G.M., "Organizational antecedents and consequences of service business strategies in manufacturing companies", Journal of the Academy of Marketing Science, 36(3): 337-358.

2008, with Beverland, M.B., & Vink, M.W., "Projecting authenticity through advertising: consumer judgment of advertisers' claims", Journal of Advertising, 37(1): 5-15.

2008, with Hingley, M.K. & Leek, S., "Business relationships the Morrissey way", British Food Journal, 110(1): 128-143.

2008, with Maon, F., & Swaen, V., "Thinking of the organization of a system: the role of managerial perceptions in developing a CSR strategic agenda", Systems Research and Behavioural Science, 25(3): 413-426.

2007, with Beverland, M.B., "Implementing market orientation in industrial firms: a multiple case study", Industrial Marketing Management, 36(4): 430-442.

2007, with Beverland, M.B., Dobele, A., Vanhamme, J., & van Wijk, R., "Why pass on viral messages? Because they connect emotionally", Business Horizons, 50(4): 291-304.

2007, with Beverland, M.B., & Napoli, J., "Industrial global brand leadership: a capabilities view", Industrial Marketing Management, 36(8): 1084-1093.

2007, with Custance, P., Taylor, S., Hingley, M., & Walley, K., "The importance of brand in the industrial purchase decision: a case study of United Kingdom tractor market", Journal of Business and Industrial Marketing, 22(6): 383-393.

2006, with Palmer, R., Vanhamme, J., & Wouters, J.P.M., "A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships", Industrial Marketing Management, 35(1): 57-71.

2005, with Antioco, M.D.J., De Moerloose, C., & Palmer, R. (2005), "Kiosk marketing: the case of the Belgian retail sector", International Journal of Retail & Distribution Management, 33(6/7): 472-490.

2005, with Wynstra, F., "Value in business markets: What do we know? Where are we going?" Industrial Marketing Management, 34(7): 732-748.

2004, with Beverland, M.B., "Relationship use and market dynamism: a model of relationship evolution", Journal of Marketing Management, 20(7/8): 825-858.

2004, "Corruption and unethical behavior: report on a Danish code", Journal of Business Ethics, 51(1): 31-39.

2003, with Vanhamme, J., "To surprise or not to surprise your customers: the use of surprise as a marketing tool", Journal of Customer Behaviour, 2(2): 219-242.

2002, with Beverland, M.B., "Using country-of-origin in strategy: the importance of context and strategic action", Journal of Brand Management, 10(2): 147-167.

2002, with Pels, J., "Buyer-seller exchange situations: four empirical cases", Journal of Relationship Marketing, 1(3/4): 60-93.

2001, with Vanhamme, J., "Gotcha: findings from an exploratory investigation on the dangers of using deceptive practices in the mail order business", Psychology & Marketing, 18(7): 785-810.

Selected (edited) books
2012, with Kotler, P., Maon, F., & Vanhamme, J., A Stakeholder Approach to Corporate Social Responsibility: Pressures, Conflicts, Reconciliation, Gower Publishing, Aldershot, forthcoming.
http://www.gowerpublishing.com/isbn/9781409418399

2012, with Sen, S., Maon, F., & Vanhamme, J., Sustainable Value Chain Management: Analyzing, Designing, Implementing, and Monitoring for Social and Environmental Responsibility, Gower Publishing, Aldershot, forthcoming.
http://www.gowerpublishing.com/isbn/9781409435082

2010, with Custance, P., Harness, D., & Hingley, M.K., Market Orientation: Transforming Food and Agribusiness around the Customer, Gower Publishing, Aldershot, 353 pp.
"This is a unique and valuable set of papers that specifically address applications of market orientation in the context of food and agricultural markets. We have come a long way from the days when all agricultural products were seen as simply commodities with few or no opportunities for creating additional customer value, thereby leading all participants in the channel of distribution to be merely price takers rather than value creators. Clearly, when market-oriented practices are fully and carefully implemented, multiple opportunities for creating customer value are discovered and appropriate routes to exploit them are developed. The results, as the analyses in this book suggest, are win-win opportunities for producers, distributors, retailers, and consumers. This collection of empirical analyses will be valuable to managers as well as to researchers as they both seek to understand the implications of market orientation and the steps to implement it." —Prof. emeritus John Narver, Michael G. Foster School of Business, University of Washington, Seattle, Washington, U.S.A. and Prof. John Slater, College of Business, Colorado State University, Fort Collins, Colorado, U.S.A.
http://www.gowerpublishing.com/isbn/9780566092084

2009, with Hingley, M.K., The New Cultures of Food: Opportunities from Ethnic, Religious, and Cultural Diversities, Gower Publishing, Aldershot, 320 pp.
"This book is very well timed. It casts an innovative and wider perspective on how global migrations are affecting the way we eat food, and the religious and cultural aspects of food which increasingly influence our daily lives." —Lord Haskins of Skidby, former CEO of Northern Foods, the United Kingdom
http://www.gowerpublishing.com/isbn/9780566088131

2009, with Hingley, M.K., & Vanhamme, J., The Crisis of Food Brands: Sustaining Safe, Innovative, and Competitive Food Supply, Gower Publishing, Aldershot, 352 pp.
"The food industry is faced with unprecedented issues in production and marketing, the adoption of new technologies, and available labour—issues that are both considerable and fundamental. Against a rich background of quantitative and qualitative research sourced from the United Kingdom and overseas, The Crisis of Food Brands offers a timely, fresh, and wider perspective on these critical issues. The book offers both theoretical and practical insights—and is a must-have for anyone with responsibility for marketing food, communicating about the food industry, or connecting with consumers." —Sir Donald Curry, Chairman of the Department for Environment, Food and Rural Affairs (Defra), London, The United Kingdom
http://www.gowerpublishing.com/isbn/9780566088124

2009, with Beverland, M.B., & Vanhamme, J., Memorable Customer Experiences: A Research Anthology, Gower Publishing, Aldershot, 272 pp.
"Reading this book is itself a memorable experience. The editors promise that the chapters come at the topic of consumer experience from different angles, and it is clear that they do—ethnographic, experimental, structural equation modeling, theoretical, methodological, critical, and more. The chapters take both managerial and behavioral approaches to the topic of consumer experiences and cover a wide variety of experiential contexts including magazine shops, Las Vegas strip resorts, automobiles, hot chocolate, and package tours. They also introduce a rich variety experiential elements including luxury, authenticity, scents, and surprise. Some of the best of the materials is found in the concluding section with chapters by Brown and Holbrook offering critiques of experiential marketing. Other chapters also examine what can go wrong in delivering memorable consumer experiences, such at the work by Basil and Basil on ultra-fine dining experiences. All in all, this book provides a much richer examination of consumer experiences than most of the earlier academic and managerial books on the topic." —Russell W. Belk, Schulich School of Business, York University, Toronto, Canada
http://www.gowerpublishing.com/isbn/9780566088681

2008, Managing Market Relationships: Methodological and Empirical Insights, Gower Publishing, Aldershot, 225 pp.
"Professor Lindgreen brilliantly analyzes the implications for marketing practice of the shift from a transaction-orientation to a relationship-orientation." —S.C. Johnston Distinguished Prof. Philip Kotler, Kellogg School of Management, Evanston, Illinois, U.S.A.
http://www.gowerpublishing.com/isbn/9780566088834

Activities

Professor Lindgreen is the editor of the Journal of Business Ethics for the section on corporate responsibility: theoretical and qualitative studies and the editor of the Food and Agricultural Marketing Series (Gower Publishing). He serves on the board of several scientific journals.

Significant Distinctions and Awards

2007, awarded ‘Christer Karlsson best paper award’ at the International Product Development Management conference, Porto, Portugal. (Together with Michael D.J. Antioco and Rudy K. Moenaert.)

2007, runner-up for ‘Outstanding Article 2006’ for Lindgreen, A., Palmer, R., Vanhamme, J., and Wouters, J. (2006), “A relationship-management assessment tool: questioning, identifying, and prioritizing critical aspects of customer relationships”, Industrial Marketing Management, Vol. 35, No. 1, pp. 57-71.

2006, awarded the honorary title of ‘Visiting Professor’ by Harper Adams University College, Newport, the U.K.

2006, ‘Outstanding Article 2005’ for Lindgreen, A. and Wynstra, F. (2005), “Value in business marketing: What do we know? Where are we going?” Industrial Marketing Management, Vol. 34, No. 7, pp. 732-748.

2000, ‘Best competitive paper’ at the International Conference on Chain Management in Agribusiness and the Food Industry, Wageningen, the Netherlands.

1999, ‘Best doctoral paper’ at the Academy of Marketing, Stirling, the U.K.