Professor Gordon Foxall

Teaching profile

MBA Buyer Behaviour elective.
MSc Marketing Strategy. Behavioural Aspects of Marketing elective.
PhD Methodology.

Research interests

- Psychological theories of consumer choice and consumer innovativeness and their relationships to marketing management and strategy
- Development and evaluation of consumer behaviour analysis, which systematically relates consumer choice to the situational contexts in which it arises
- Philosophy of economic psychology
- Explanation of consumer choice

Selected publications

Books:

Vella, K. J. and Foxall, G. R. (2011). The Marketing Firm: Economic Psychology of Corporate Behaviour. Cheltenham, Glos. and Northampton, MA: Edward Elgar.

Foxall, G. R. (2010). Interpreting Consumer Choice: The Behavioural Perspective Model. New York: Routledge.

Foxall, G. R. (2007). Explaining Consumer Choice. London and New York: Palgrave Macmillan.

Foxall, G. R., Oliveira-Castro, J. M., and Schrezenmaier, T. C. M. (2007). The Behavioral Economics of Brand Choice. London and New York: Palgrave Macmillan.

Journal Papers:

Foxall, G. R. and Sigurdsson, V. (2011). Drug use as consumer behavior. Behavioral and Brain Sciences

Foxall, G. R. (2011). Brain, emotion and contingency in the explanation of consumer behaviour. International Review of Industrial and Organizational Psychology, 26, 47—92.

Foxall, G. R. (2010). Accounting for consumer choice: Inter-temporal decision-making in behavioural perspective. Marketing Theory, 10, 315—345.

Wang, H.-C., Doong, H.-S. & Foxall, G. R. (2010). Consumers’ intentions to remain loyal to online reputation systems. Psychology and Marketing, 27, 887—897.

Foxall, G. R., James, V. K., Oliveira-Castro, J. M., & Ribier, S. (2010). Product substitutability and the matching law. The Psychological Record, 60, 185—216.

Curry, B., Foxall, G. R. and Sigurdsson, V. (2010). On the tautology of the matching law in consumer behavior analysis. Behavioural Processes, 84, 390—399.

Foxall, G. R., Yan, J., Oliveira-Castro, J. M. and Wells, V. K. (In press). Brand-related and situational influences on demand elasticity. Journal of Business Research.

Yani-de-Soriano, M. and Foxall, G. R. (in press.) Interactive effects of the determinants of consumer response. Psychology and Marketing.
Oliveira-Castro, J. M., Foxall, G. R., Yan, J., and Wells, V. K. (2011). A behavioural-economic analysis of the essential value of brands.
Behavioural Processes.

Sigurdsson, V., Foxall, G. R. and Saevarsson, H. (2010). In-Store Experimental Approach to Pricing and Consumer Behavior. Journal of Organizational Behavior Management. 30, 234—246.

Sigurdsson, V., Engilbertsson, H. and Foxall, G. R. (2010). The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation, Journal of Organizational Behavior Management. 30, 222—233.

Fagerstrom, A., Foxall G. R. and Arntzen, E. (2010). Implications of motivating operations for the functional analysis of consumer behavior. Journal of Organizational Behavior Management. 30, 110 — 126.

Oliveira-Castro. J. M., Foxall, G. R. and James, V. K. (2010). Consumer brand choice: Allocation of expenditure as a function of pattern of reinforcement and response cost. Journal of Organizational Behavior Management. 30, 161—175.

Foxall, G. R., James, V. K., Chang, J. and Oliveira-Castro, J. M. (2010). Substitutability and complementarity: Matching analyses of brands and products. Journal of Organizational Behavior Management. 30, 145 — 160.

Foxall, G. R. (2010). Invitation to consumer behavior analysis. Journal of Organizational Behavior Management. 30, 92 — 109.

Foxall, G. R. (2008). Reward, Emotion and Consumer Choice: From neuroeconomics to neurophilosophy, Journal of Consumer Behaviour, 7, 368—396.

Refereed Papers:

Foxall, G. R. and Yani-de-Soriano, M. Y. Situational influences on consumers’ attitudes and behavior, Journal of Business Research, 2005, 58, 518—525.

Oliveira-Castro, J. M., Foxall, G. R. and Schrezenmaier, T. C. Consumer brand choice: individual and group analyses of demand elasticity. Journal of the Experimental Analysis of Behavior,85, 2006,147–166.

Foxall, G. R., Oliveira-Castro, J. M., James, V. K. and Schrezenmaier, T. C., Consumer behavior analysis: the case of brand choice, Revista Psicologia Organizacoes e Trabalho, 6, 2006, 50—78.

Foxall, G. R., Explaining consumer choice: Coming to terms with intentionality, Behavoural Processes, 75, 2007, 129—145.

Foxall, G. R., Intentional behaviorism. Behavior and Philosophy, 35, 2007, 1—55.

Foxall, G. R., Oliveira-Castro, J., James, V. & Schrezenmaier, T., Consumer behavior analysis. I. The Behavioral Perspective Model. Management Online Review, 2007. [http://www.morexpertise.com/view/70]

Foxall, G. R., Oliveira-Castro, J., James, V. & Schrezenmaier, T., Consumer behavior analysis. II. Consumer brand choice. Management Online Review, 2007. [http://www.morexpertise.com/view/69]

Activities

Consumer Behaviour Analysis Group