Follow us on 
Cardiff Business School
Dr Tony Ellson
Lecturing in Marketing and Strategy
Building B06
E-mail ellsontj@cf.ac.uk
Telephone +44 (0)29 2087 5195
E-mail ellsontj@cf.ac.uk
Telephone +44 (0)29 2087 5195
Biography
A professional manager and industrial consultant holding executive board positions in European and UK companies over the past thirty years, he has extensive strategic and operational marketing experience. He strongly endorses the active partnership of academic scholars and practicing managers to achieve resonance between practice, research and theory.
Teaching profile
MSc Strategic Marketing Management
MSc Marketing Plan
MBA Marketing Management
MBA Dissertation Supervisor
Phd Dissertation Supervisor
Research interests
Positioning and culture as determinants of strategy; phenomenological and ethnographic research methods; the role of education in the business environment; the tyranny of academic analysis; the role of the practitioner, elitism, "cultural pedagogy", "scientific method", and "truth" and the business practitioner; strategic positioning, core values, and buyer behavior.
Associate Editor Buyer Behavior Journal of Business Research
Michel Laroche Outstanding JBR Associate Editor Award 2009
"If we do not understand as people, we can never hope to understand a relationship between the business and the customer" (Ellson, 2004: 241)
Latest News 2025: The Future of Public Services in Wales Academics from Cardiff Business School are playing a...
Experience a vibrant young city
Life at Cardiff
Cardiff is one of Europe's youngest capital cities. Compact, green, friendly and full of life, it provides a first class environment in which to live and study.
Information delivered to your inbox
Subscribe to our newsletter
Share