Dr John Doyle

Professor of Quantitative Analysis
+44 (0) 29 208 75695
  • 2005-present  Professor of Quantitative Analysis, Cardiff Business School
  • 1997-2005 Distinguished Senior Research Fellow, Cardiff Business School
  • 1985-1997 Lecturer in Business Information Systems, School of Management, Bath University (Director of Postgraduate Research, 1996-1997)
  • 1985-1986 Research Officer, Dept of Industrial Management, Newcastle University / DTI
  • 1983-1985 Support Programmer then Marketing Manager, Real Time Systems
  • 1982-1983 Research Assistant, Sussex University


  • MA Management Education, 1992, Lancaster University & ESC Lyon (joint award)
  • DPhil Experimental Psychology, 1985, Sussex University
  • BSc Psychology, 1st Class Hons., 1979, Newcastle University

Teaching profile

My teaching is mainly to PhD students: BST310 The Collection & Analysis of Quantitative Data (Semester 1); BST203 Statistical Research Methods (Semester 2); and BS0511 (Maths IFP).

I also contribute to tutorials in MBA and undergraduate teaching.

Research interests

  • Behavioural economics
  • Heterogeneous research interests includes those in marketing (e.g. visual projection of the brand, linguistic approaches)
  • Judgment and decision making (intertemporal choice, making numerical judgements, MCDM)
  • Quantitative Methods (classification algorithms, QQ plots, Data Envelopment Analysis, The inefficiency of markets)


Additional activities

Have published widely in a variety of leading (4*) journals, e.g. Cognitive Psychology, Management Science, Journal of Marketing Research, Journal of Consumer Psychology, Marketing Science, Organizational Behavior and Human Decision Processes

Contact Us

Cardiff Business School,
Cardiff University,
Aberconway Building,
Colum Drive,
CF10 3EU
United Kingdom

Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419