Dr John Doyle

Teaching profile

My teaching is mainly to PhD students: BST310 The Collection & Analysis of Quantitative Data (Semester 1); BST203 Statistical Research Methods (Semester 2); and BS0511 (Maths IFP). I also contribute to tutorials in MBA and undergraduate teaching.

Research interests

Heterogeneous research interests includes those in marketing (e.g. visual projection of the brand, linguistic approaches); judgment and decision making (intertemporal choice, making numerical judgements, MCDM); behavioural economics; Quantitative Methods (classification algorithms, QQ plots, Data Envelopment Analysis, The inefficiency of markets). Have published widely in a variety of leading (4*) journals, e.g. Cognitive Psychology, Management Science, Journal of Marketing Research, Journal of Consumer Psychology, Marketing Science, Organizational Behavior and Human Decision Processes.

Selected publications

1. EARLY WORK

1.1 PhD and applied psychology

Doyle, J.R. & Leach, C. (1988). Word superiority in signal detection: barely a glimpse, yet reading nonetheless. Cognitive Psychology, 20(3), 283-318.

Doyle, J.R. (1988). High-level factors alter signal detectability, The Behavioral and Brain Sciences, 11(4), 711-712.

Doyle, J.R. (1990). Detectionless processing with semantic activation, Memory and Cognition, 18(4), 428-429.

Doyle, J.R. (1988). Probability problems in knowledge acquisition for expert systems, Knowledge-based Systems, 1(2), 114-120.

Doyle, J.R. (1990). Naive users and the Lotus interface: a field study, Behaviour and Information Technology, 9(1), 81-89.

1.2 Miscel (job generation, information systems)

Doyle, J.R. (1985). C - an alternative to assembly programming, Microprocessors and Microsystems, 9(3), 124-132.

Doyle, J.R. (1991). Satellite images: New information for planning, Long Range Planning, 24(4), 108-114.

Doyle, J.R. (1991). Serial, parallel and neural computers: trajectories in the future of computing, Futures, 23(6), 577-593.

Doyle, J.R. (1991). Problems with Strategic Information Systems Frameworks, European Journal of Information Systems, 1(4), 273-280.

Gallagher, C.C. & Doyle, J.R. (1986). Job generation research: a reply to Storey and Johnson, The International Small Business Journal, 4(4), 47-54.

Doyle, J.R. & Gallagher, C.C. (1987). Size-distribution, growth potential, and job-generation contribution of UK firms, The International Small Business Journal, 6(1), 31-55.

Doyle, J.R. & Doyle, J.M. (1997) Measurement error is that which we have not yet explained, British Medical Journal, 314, 147-148.

2. LATER WORK

2.1 Clustering, classification

Doyle, J.R. (1988). Classification by ordering a (sparse) matrix: a simulated annealing approach. Applied Mathematical Modelling, 12(1), 86-94.

Doyle, J.R. & Stretch, D.D. (1987). The classification of programming languages by usage. The International Journal of Man-Machine Studies, 26, 343-360.

Doyle, J.R. (1990). Supervised learning in N-tuple Neural Networks, The International Journal of Man-Machine Studies, 33, 21-40.

Doyle, J.R. (1992). MCC: Multiple Correlation Clustering, The International Journal of Man-Machine Studies, 37, 751-765.

Doyle, J.R. (1994). Clumping data in 2-way tables: A user-oriented perspective, Journal of the Operational Research Society, 45(2), 203-213.

2.2 Data Envelopment Analysis (DEA), multiple criteria decision making

Doyle, J.R. & Green, R.H. (1991). Comparing products using Data Envelopment Analysis, OMEGA, International Journal of Management Science, 19(6), 631-638.

Doyle, J.R. & Green, R.H. (1993). Data Envelopment Analysis and Multiple Criteria Decision Making, OMEGA, International Journal of Management Science, 21(6), 713-715.

Doyle, J.R. & Green, R.H. (1994). Strategic choice and Data Envelopment Analysis: Comparisons using computer performance data, The Journal of Information Technology, 9(1), 61-69.

Doyle, J.R. & Green, R.H. (1994). Efficiency and Cross-efficiency in DEA: Derivations, meanings, and uses, Journal of the Operational Research Society, 45(5), 567-578.

Doyle, J.R. & Green, R.H. (1994). Self and peer appraisal in higher education, Higher Education, 28, 241-264.

Green, R.H. & Doyle, J.R. (1995). On maximising discrimination in multiple criteria decision making, Journal of the Operational Research Society, 46(2), 192-204.

Doyle, J.R. (1995). Multiattribute choice for the lazy decision maker - Let the alternatives decide!, Organizational Behavior and Human Decision Processes, 62(1), 87-100.

Doyle, J.R. & Green, R.H. (1995). Cross-evaluation in DEA: Improving discrimination among DMUs, INFOR (Canadian J of Operations Research and Information Systems), 33(3), 205-222.

Doyle, J.R., Green, R.H., & Cook, W.D. (1995). Upper and lower bound evaluation of multi-attribute objects: Comparison models using linear programming, Organizational Behavior and Human Decision Processes, 64(3), 261-273.

Green, R.H., Doyle, J.R., & Cook, W.D. (1996). Efficiency bounds in DEA, European Journal of Operational Research, 89, 482-490.

Green, R.H., Doyle, J.R., & Cook, W.D. (1996). Preference voting and project ranking using DEA and cross-evaluation, European Journal of Operational Research, 90, 461-472.

Green, R.H. & Doyle, J.R. (1996) Improving discernment in data envelopment analysis: A comment, OMEGA, International J of Management Science, 24(3), 365-366.

Cook, W.D., Doyle, J.R., Green, R.H., & Kress, M. (1996) Ranking players in multiple tournaments, Computers and Operations Research, 23(9), 869-880.

Green, R.H. & Doyle, J.R. (1997) Implementing Data Envelopment Analysis: Primal or dual?, INFOR (Canadian J of Operations Research and Information Systems), 35(1), 66-75.

Green, R.H., Cook, W.D., & Doyle, J.R. (1997) A note on the additive Data Envelopment Analysis model, Journal of the Operational Research Society, 48(4), 446-448.

Cook, W.D., Doyle, J.R., Green, R.H., & Kress, M. (1997) Multiple criteria modelling and ordinal data: Evaluation in terms of partial criteria, European J of Operational Research, 98(3), 602-609.

Cook, W.D., Chai, D., Doyle, J.R. and Green, R.H. (1998) Hierarchies and groups in DEA, Journal of Productivity Analysis, 10, 177-198.

2.3 Evaluating research output

Doyle, J.R. & Arthurs, A.J. (1995). Judging the quality of research in business schools: The UK as a case study, OMEGA, International J of Management Science, 23(3), 257-270.

Doyle, J.R., Arthurs, A.J., Green, R.H., McAulay, L., Pitt, M.R., Bottomley, P.A., & Evans, W. (1996). The judge, the model of the judge, and the model of the judged as judge: An analysis of the 1992 UK

Research Assessment Exercise data for Business and Management Studies, OMEGA, International Journal of Management Science, 24(1), 13-28.

Doyle, J.R., Arthurs, A.J., McAulay, L. and Osborne, P.G. (1996) Citation as effortful voting: A reply to Jones, Brinn & Pendlebury, OMEGA, 24(5), 603-606.

Doyle, J.R. & Arthurs, A.J. (1998) Grade inflation in the UK’s 1996 Research Assessment Exercise? OMEGA, 26(4), 461-465.

Doyle, J.R. (1999). Evaluating OR/MS Research, OMEGA, 27, 403-405.

2.4 Numerical judgements

Doyle, J.R., Green, R.H. & Bottomley, P.A. (1997) Judging relative importance: Direct rating and point allocation are not equivalent, Organizational Behavior and Human Decision Processes, 70(1), 65-72.

Doyle, J.R. (1999). Elicitation and context effects in judgments: Fixed-sum versus fixed-scale frames, Management Science, 45(7), 972-979.

Bottomley, P. A., J. R. Doyle, (2001) A Comparison of Three Weight Elicitation Methods: Good, Better and Best, OMEGA, 29 (6), 553-560

Bottomley, P.A. & Doyle, J.R. and Green, R.H.(2001) Testing the reliability of weight elicitation methods: Direct Rating vs. Point Allocation, Journal of Marketing Research. 37, 508-513.

2.5 Supporting metaphor-rich conversations

Sims, D. & Doyle, J.R. (1995). Cognitive Sculpting as a means of working with managers' metaphors, OMEGA, International J of Management Science, 23(2), 117-124.

Doyle, J.R. & Sims, D. (2002) Enabling metaphors in conversation: A technique of cognitive sculpting for explicating knowledge, (Eds. Anne S. Huff and Mark Jenkins), Mapping Strategic Knowledge, 63-85, London: Sage.

2.6 Projection of the brand (logo, colour, typeface, name) & other marketing

Bottomley, P.A. & Doyle, J.R. (1996) The formation of attitudes towards brand extensions: A critical evaluation and generalisation of Aaker and Keller's model, International Journal of Research in Marketing, 13(4), 365-377.

Doyle, J.R. and Bottomley, P.A. (2004) Font appropriateness and brand choice, Journal of Business Research, 57, 873-880.

Doyle, J.R. (2005) Evaluating the IBM and HP/PANOSE font classification systems, Online Information Review, 29, (5), 468-482.

Doyle, J.R. & Bottomley, P.A. (2006) Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype, Journal of Consumer Psychology, 16(2), 112-123.

Bottomley, P.A. & Doyle, J.R. (2006) The Interactive Effects of Colours and Products on Perceptions of Brand Logo Appropriateness, Marketing Theory, 6(1), 63-84.

Van der Lans, R. et al. (2009) Cross-National Logo Evaluation Analysis: An Individual Level Approach, Marketing Science, 28(5), 968-985.

Doyle, J.R. & Bottomley, P.A. (2009) The massage in the medium: Transfer of connotative meaning from typeface to names and products, Applied Cognitive Psychology, 23, 396-409.

Doyle, J.R. & Bottomley, P.A. (2011) Mixed Messages in Brand Names: Separating the Impacts of Letter Shape from Sound Symbolism, Psychology and Marketing, 28(7), 749-762.

2.7 Behavioral economics

Doyle, J.R., O'Connor, D.J., Reynolds, G.M. & Bottomley, P.A. (1999). The robustness of the asymmetrically dominated effect: Buying frames, phantom alternatives and in-store purchases, Psychology and Marketing, 16(3), 225-243.
Doyle, J.R. and Chen, H.C. (2009) The wandering weekday effect in major stock markets, Journal of Banking and Finance, 33, 1388-1399.
Foxall, G.R., Doyle, J.R. Yani-de-Soriano, M., and Wells, V.K. (2011). Contexts and individual differences as influences on consumers’ delay discounting, Psychological Reports, forthcoming 13pp.
Doyle, J.R., Chen, H., and Savani. K. (2011) New designs for research in delay discounting. Judgment and Decision Making, special issue on methodology in JDM research (Nov).

Yan, J., Foxall, G.R., and Doyle, J.R. (forthcoming) Patterns of Reinforcement and the Essential Values of Brands: I. Incorporation of Utilitarian and Informational Reinforcement into the Estimation of Demand, Psychological Reports.

Yan, J., Foxall, G.R., and Doyle, J.R. (forthcoming) Patterns of Reinforcement and the Essential Value of Brands: II. Evaluation of a Model of Consumer Choice Psychological Reports.

3. Other (incl SSRN papers: http://ssrn.com/author=516703)

Doyle, J.R. and Chen, H.C. (2009) On the efficiency of the Trimean and Q123, Journal of Statistics and Management Systems, 12(2), 319-323.

SSRN papers:
Doyle, J.R. Quantifying Empirical QQ Plots: Stock Markets, Executive Pay, and Weather. http://ssrn.com/abstract=1596602. 2010 (April).

Doyle, J.R. and Chen, C.H. Anomalous patterns of market movements: Detecting a different kind of market inefficiency. http://ssrn.com/abstract=1605111. 2010 (May).

Doyle, J.R. and Chen, C.H. Market inefficiency is multi-dimensional: Evidence from 76 price indices. http://ssrn.com/abstract=1604420. 2010 (May).

Doyle, J.R. and Chen, C.H. Time is money: Arithmetic discounting outperforms hyperbolic and exponential discounting. http://ssrn.com/abstract=1609594. 2010 (May).

Doyle, J.R. Mapping the world of consumption: A computational linguistics analysis of the Google text corpus. http://ssrn.com/abstract=1604621. 2010 (May).

Doyle, J.R. and Bottomley, P.A. Connotations in the Look and Sound of Brand Names: The Moderating Role of Perceptual Fluency. http://ssrn.com/abstract= 1634788. 2010 (July).

Doyle, J.R., Chen, C.H., and Savani, K. Confounding in Intertemporal Choice Designs: New Sampling Methods for Exponential, Arithmetic, and Hyperbolic Discounting. http://ssrn.com/abstract=1639544. 2010 (July).

Doyle, J.R. and Bottomley, P.A. Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces. http://ssrn.com/abstract=1640198. 2010 (July).

Doyle, John R. Survey of time preference, delay discounting models (October 1, 2010). Available at SSRN: http://ssrn.com/abstract=1685861. 2010 (October).

Doyle, John R., Model selection procedures and their error-reduction targets (April 7, 2011). Available at SSRN: http://ssrn.com/abstract=1789907. 2011 (April).