Dr Kate L. Daunt (née Reynolds)

Senior Lecturer in Marketing and Strategy
T43, Aberconway Building, Colum Drive, Cardiff, CF10 3EU
+44 (0) 29 208 76794

Dr Kate L. Daunt is a Senior Lecturer in Marketing at Cardiff Business School.  Kate's main research interests include consumer misbehaviour, dysfunction during service and service design.  Kate is a professional member of the chartered institute of marketing (MCIM) and fellow of the higher education academy (FHEA).


  • Fellow of the Higher Education Academy (FHEA), 2011
  • PhD: The Antecedents of Dysfunctional Customer Behaviour Severity: An Empirical Examination within the Hospitality Industry, 2008, Cardiff University
  • Postgraduate Certificate in University Learning and Teaching (PCUTL): Module 1 Fundamentals of University Learning and Teaching, Cardiff University, 2006
  • BSc (Hons) Business Administration, Cardiff University, 2001

Teaching profile

  • MSc Conducting Research in Marketing and Strategy BST212 (Module Leader)
  • BSc Business Management (UG): Services and Relationship Marketing BS3742 (Module Leader)
  • BSc Business Management (UG): Marketing BS1528
  • MBA Business Projects
  • PhD Supervision

Research interests

  • Consumer misbehaviour
  • Dysfunctional customer behaviour
  • Service dysfunction
  • Service encounters
  • Services marketing
  • Servicescape design


Editorial work

Editorial board membership:

  • Journal of Business Research
  • Journal of Service Research
  • Journal of Services Marketing

Ad-hoc journal reviewer:

  • European Journal of Marketing
  • Journal of Marketing Management
  • Journal of Retailing
  • Journal of the Academy of Marketing Science


  • Professional Member of the Chartered Institute of Marketing (MCIM)
  • American Marketing Association (AMA)
  • AMA Services Special Interest Group (SERVSIG)
  • European Academy of Marketing (EMAC)
  • UK Academy of Marketing (AM)

Awards and scholarships

  • Excellence in teaching award, Cardiff Business School, 2012
  • Best paper in the Marketing of Higher Education track, Academy of Marketing Conference 2011, University of Liverpool
  • Best post-doctoral paper, 22nd Service Conference and Workshop 2008, University of Westminster
  • Highly commended award in the Journal of Services Marketing 2006, Emerald Literati Club Awards
  • Outstanding paper in the Journal of Services Marketing 2005, Emerald Literati Club Awards

Contact Us

Cardiff Business School,
Cardiff University,
Aberconway Building,
Colum Drive,
CF10 3EU
United Kingdom

Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419