Dr Kate L. Daunt (née Reynolds)

Senior Lecturer in Marketing and Strategy
T43, Aberconway Building, Colum Drive, Cardiff, CF10 3EU
+44 (0) 29 208 76794

Dr Kate L. Daunt is a Senior Lecturer in Marketing at Cardiff Business School. Kate is currently the Chair of Cardiff Business School's Research Ethics Committee.

Kate's main research interests include consumer misbehaviour, dysfunction during service and service design. Kate is a professional member of the chartered institute of marketing (MCIM) and fellow of the higher education academy (FHEA).


  • Fellow of the Higher Education Academy (FHEA), 2011
  • PhD: The Antecedents of Dysfunctional Customer Behaviour Severity: An Empirical Examination within the Hospitality Industry, 2008, Cardiff University
  • Postgraduate Certificate in University Learning and Teaching (PCUTL): Module 1 Fundamentals of University Learning and Teaching, Cardiff University, 2006
  • BSc (Hons) Business Administration, Cardiff University, 2001

Teaching profile

  • MSc Conducting Research in Marketing and Strategy BST212 (Module Leader)
  • BSc Business Management (UG): Services and Relationship Marketing BS3742 (Module Leader)
  • BSc Business Management (UG): Marketing BS1528
  • MBA Business Projects
  • PhD Supervision

Research interests

  • Consumer misbehaviour
  • Dysfunctional customer behaviour
  • Service dysfunction
  • Service encounters
  • Services marketing
  • Servicescape design


Editorial work

Editorial board membership:

  • Journal of Business Research
  • Journal of Service Research
  • Journal of Services Marketing (Associate Editor)

Ad-hoc journal reviewer:

  • European Journal of Marketing
  • Journal of Marketing Management
  • Journal of Retailing
  • Journal of the Academy of Marketing Science


  • Professional Member of the Chartered Institute of Marketing (MCIM)
  • American Marketing Association (AMA)
  • AMA Services Special Interest Group (SERVSIG)
  • European Academy of Marketing (EMAC)
  • UK Academy of Marketing (AM)

Awards and scholarships

  • Excellence in teaching award, Cardiff Business School, 2012
  • Best paper in the Marketing of Higher Education track, Academy of Marketing Conference 2011, University of Liverpool
  • Best post-doctoral paper, 22nd Service Conference and Workshop 2008, University of Westminster
  • Highly commended award in the Journal of Services Marketing 2006, Emerald Literati Club Awards
  • Outstanding paper in the Journal of Services Marketing 2005, Emerald Literati Club Awards

Contact Us

Cardiff Business School,
Cardiff University,
Aberconway Building,
Colum Drive,
CF10 3EU
United Kingdom

Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419