Ms Andrea Beetles

Qualifications

BA (Hons) History, University of the West of England 1995
Postgraduate Diploma in Social Science Research Methods, Cardiff University, 2002

Teaching profile

BSc Business Management: Marketing (Year 1)
BSc Business Management: Services and Relationship Marketing (Year 3) Module Leader
MBA: Dissertation supervision
MSc Strategic Marketing: Marketing Plan

Research interests

Research interests
Gender and advertising
Gender, nudity and sex appeal in marketing
Gender, feminism and marketing
Relationship Marketing
Relationship Marketing (dissolution)

Selected publications

Journal articles

Beetles, A.C. and Harris, L.C. (2010) “The Role of Intimacy in Service Relationships: An Exploration,” Journal of Services Marketing, 24 (5) 347-358

Cockrill, A., Goode, M. M. H., and Beetles, A.C. (2009), “The Critical Role of Perceived Risk and Trust in Determining Customer Satisfaction With Automated Banking Channels,” Services Marketing Quarterly, 30 (2) 174-193

Beetles, A.C. and Harris, L.C., (2005), Female nudity in advertising: An empirical study, Marketing Theory 5 (4) 397-432 ISSN 1470-5931

Beetles, A.C. and Harris, L.C.,(2005), Marketing, gender and feminism: A synthesis and research agenda, The Marketing Review 5 (3) 205-232 ISSN 1469- 347X

Beetles, A. and Crane, A., (2005), Mapping out the field of gender and buyer-seller relationships: developing a new perspective, Journal of Marketing Management,(21) 231-250 ISSN 0267-257X

Conference Proceedings

Beetles, A.C. (2008), “Relationship Marketing Models: A Re-evaluation,” 21st Services Marketing Conference and Workshop, University of Westminster; London

Beetles. A.C. and Harris, L.C. (2007), “The role of intimacy in service relationships: An exploration,” 36th EMAC conference, May 2007, Reykjavik, Iceland

Beetles, A.C. and Harris, L.C. (2006) “Relationship Dissolution: Post Dissolution Intentions,” 4th Nordic Workshop on Relationship Dynamics, NoRD, 2006, Yli-Li, Finland

Beetles, A.C., (2005), Marketing, gender and the internet, Academy of Marketing Annual Conference: Dublin Proceedings on CD ROM ISBN 1-905824-00-9

Beetles, A. and Harris, L.C., (2004) “Female nudity in advertising: An exploratory study,” 7th ACR Conference on Gender, Marketing and Consumer Behavior, University of Wisconsin-Madison

Beetles, A. and Harris, L.C.,(2004), Advertising and literary criticism: An exploratory study of reader response, Academy of Marketing Annual Conference: Cheltenham. Proceedings on CD ROM ISBN 1-86174-148-0

Beetles, A. and Crane, A. (2002) “Gender and buyer-seller relationships: Towards a feminist perspective”, Proceedings of the 6th ACR Conference on Gender, Marketing and Consumer Behaviour, edited by Maclaren, P. and Tissier-Desbordes, E., pp309-321