Rob is a lecturer in Cardiff Business School researching in the areas of business sponsorship and ethical consumerism, but enjoys also looking at quirky and unusual aspects of consumer behaviour. He has a strong interest in methodological innovations and advanced techniques when studying social/market phenomena.
Rob has published in internationally recognised journals including the European Journal of Marketing, Journal of Business Research, Journal of Advertising Research and Journal of Marketing Management.
Rob is co-founder of Angell Sloan Research (ASR) a cross-discipline research-based consultancy. To date he has worked with a range of clients across various sectors. He began his career as a marketing research executive for a major mapping and GIS agency and has completed projects in Europe, Asia and North America.
He was also formerly a teaching fellow in Structural Equation Modelling at the prestigious Essex Summer School for Social Statistics. Most importantly, Rob is a Southampton FC fanatic and longtime (i.e. in all leagues!) season ticket holder who rarely misses a match.
Special Issue Co-Editor for two forthcoming issues of Industrial Marketing Management
Ad Hoc Reviewer:
Full Member of the:
Rob has provided expert advice to the British and American Media (e.g. BBC, CNN, SKY) and runs a (relatively) successful YouTube channel in which he explains how to programme statistical methods in SPSS.
Cardiff Business School,
Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419