Dr Rob Angell

Lecturer in Marketing Research
D22c, Aberconway Building, Colum Drive, Cardiff, CF10 3EU
+44 (0)29 208 79348

Rob is a lecturer in Cardiff Business School researching in the areas of business sponsorship and ethical consumerism, but enjoys also looking at quirky and unusual aspects of consumer behaviour. He has a strong interest in methodological innovations and advanced techniques when studying social/market phenomena.

Rob has published in internationally recognised journals including the European Journal of Marketing, Journal of Business Research, Journal of Advertising Research and Journal of Marketing Management.


  • BA (Hons) Marketing (First Class)
  • MSc Social Research Methods (Distinction)
  • PhD Marketing & Statistics

Teaching profile

  • Measuring Marketing Effectiveness (MSc)
  • MBA dissertation
  • Quantitative marketing research (yr 2)


Additional activities

Rob is co-founder of Angell Sloan Research (ASR) a cross-discipline research-based consultancy. To date he has worked with a range of clients across various sectors. He began his career as a marketing research executive for a major mapping and GIS agency and has completed projects in Europe, Asia and North America.

He was also formerly a teaching fellow in Structural Equation Modelling at the prestigious Essex Summer School for Social Statistics. Most importantly, Rob is a Southampton FC fanatic and longtime (i.e. in all leagues!) season ticket holder who rarely misses a match.

Editorial work

Special Issue Co-Editor for two forthcoming issues of Industrial Marketing Management

Ad Hoc Reviewer:

  • EJM
  • IMR
  • JAR
  • JBE
  • JMM


Full Member of the:

  • British Academy of Management and track chair for marketing & retail (2013)
  • Market Research Society (MRS)

Media contributions

Rob has provided expert advice to the British and American Media (e.g. BBC, CNN, SKY) and runs a (relatively) successful YouTube channel in which he explains how to programme statistical methods in SPSS.

Contact Us

Cardiff Business School,
Cardiff University,
Aberconway Building,
Colum Drive,
CF10 3EU
United Kingdom

Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419