Dr Rob Angell

Lecturer in Marketing Research
D22c, Aberconway Building, Colum Drive, Cardiff, CF10 3EU
Angellrj@cardiff.ac.uk
+44 (0)29 208 79348

Rob is a lecturer in Cardiff Business School researching in the areas of business sponsorship and ethical consumerism, but enjoys also looking at quirky and unusual aspects of consumer behaviour. He has a strong interest in methodological innovations and advanced techniques when studying social/market phenomena.

Rob has published in internationally recognised journals including the European Journal of Marketing, Journal of Business Research, Journal of Advertising Research and Journal of Marketing Management.

Qualifications

  • BA (Hons) Marketing (First Class)
  • MSc Social Research Methods (Distinction)
  • PhD Marketing & Statistics

Teaching profile

  • Measuring Marketing Effectiveness (MSc)
  • MBA dissertation
  • Quantitative marketing research (yr 2)

Publications

Additional activities

Rob is co-founder of Angell Sloan Research (ASR) a cross-discipline research-based consultancy. To date he has worked with a range of clients across various sectors. He began his career as a marketing research executive for a major mapping and GIS agency and has completed projects in Europe, Asia and North America.

He was also formerly a teaching fellow in Structural Equation Modelling at the prestigious Essex Summer School for Social Statistics. Most importantly, Rob is a Southampton FC fanatic and longtime (i.e. in all leagues!) season ticket holder who rarely misses a match.

Memberships

Special Issue Co-Editor for two forthcoming issues of Industrial Marketing Management

Ad Hoc Reviewer:

  • EJM
  • IMR
  • JAR
  • JBE
  • JMM

Media contributions

Rob has provided expert advice to the British and American Media (e.g. BBC, CNN, SKY) and runs a (relatively) successful YouTube channel in which he explains how to programme statistical methods in SPSS.

Contact Us

Cardiff Business School,
Cardiff University,
Aberconway Building,
Colum Drive,
Cardiff
CF10 3EU
United Kingdom

Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419