Dr Rob Angell

Dr Rob Angell
Lecturer in Marketing Research
Building D22C
E-mail Angellrj@cardiff.ac.uk
Telephone+44 2920 879348

Rob is a lecturer in Cardiff Business School. Previously he taught and researched at the University of Plymouth in the areas of Business Research and Quantitative Methods. Rob researches in the areas of consumer behaviour and ethical consumerism. He also has a strong interest in methodological innovations and advanced techniques when studying social/market phenomena.

Rob has published in internationally recognised journals including the Journal of Business Research, Journal of Advertising Research and Journal of Marketing Management.

Qualifications

  • BA (Hons) Marketing (First Class)
  • MSc Social Research Methods (Distinction)
  • PhD Marketing & Statistics

Teaching profile

  • Measuring Marketing Effectiveness (MSc)
  • MBA dissertation
  • Quantitative marketing research (yr 2)

Selected publications

Journal Publications

Gorton, M., Angell, R.J. and White, J.W. (Accepted). Understanding Consumer Responses to Retailers’ Cause Related Voucher Schemes: Evidence from the UK grocery sector. European Journal of Marketing.

Angell, R.J. and Angell, C. (Forthcoming 2013). Outlining the DWT method for research with younger children: More than just Snap, Crackle and Pop. Journal of Advertising Research.

Memery, J., Megicks, P., Angell, R. J., Williams, J. (2012). Understanding ethical grocery shoppers. Journal of Business Research.65 (9), 1283-1289.

Megicks, P., Memery, J., Angell, R. J. (2012). Understanding local food shopping: Unpacking the ethical dimension. Journal of Marketing Management. 28(3-4), 264-289.

Angell, R.J., Megicks, P., Memery, J., Heffernan, T., Howell, K.E. (2012) Discovering the older shopper: A behavioural typology. Journal of Retailing and Consumer Services. 19 (2) 259-269.

Angell, R. J., Heffernan, T., Megicks, P. (2008). Service Quality in Postgraduate Education. Quality Assurance in Education, 16(3), 236-254.

Conference Publications

Gorton, M., Angell, R.J. and White, J. (2012) Consumer responses to cause related voucher schemes, British Academy of Management Conference (BAM), Cardiff, 11-14th September 2012

Megicks, P, Angell, R.J. and Memery, J. (2012) Beyond self-interest: Analyzing rural consumers’ local food buying, British Academy of Management Conference (BAM), Cardiff, 11-14th September 2012

Memery, J., Megicks, P. and Angell, R.J. (2012) Extending the theory of planned behaviour, EIRASS Conference, Vienna, 5-8th July 2012

Angell, R.J., Memery, J., and Megicks, P. (2011) An analysis of the relationship between store image, satisfaction and loyalty behaviours exhibited by older shoppers: The case of England’s grocery market, International Business and Finance Research Conference (IBFR), Las Vegas, 2-5th January 2011.

Heffernan., Feng, W., Angell, R., and Yan F. (2010) Employability and Marketing Education: Insights from the United Kingdom, Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, NZ, 29th November-1st December 2010.

Heffernan., Feng, W., Angell, R., and Yan F. (2010) The identification of marketing focused employability attributes for graduates in china, Australian and New Zealand Marketing Academy Conference (ANZMAC), Christchurch, NZ, 29th November-1st December 2010.

Angell, R.J., Megicks, P., Memery, J., Howell, K., and Heffernan, T. (2009) Discovering the Older Consumer, British Academy of Management Conference (BAM), Brighton, 15-18th September 2009.

Feng, W., Heffernan., T, Yan F., Angell, R., and Fu, Z. (2009) An investigation of market perceived employability of business students in China’s service industry, China Goes Global Conference, Harvard School of Government, Boston, 30th September – 2nd October.

Activities

Rob was previously a teaching fellow in Causal Modelling (SEM) at the Essex Summer School for Social Statistics. He is also the Co-founder of ASR, a research agency that has, to date, worked with clients ranging from small businesses and charities to multi-national companies. 
 
Rob is a Southampton FC season ticket holder and rarely misses a match. Days of data-crunching are far less stressful than watching the 'Saints' meander through the English Football League

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Cardiff Business School,
Cardiff University,
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United Kingdom

Phone: +44(0)29 2087 6013
Fax: +44 (0)29 2087 4419