Consumer Behaviour Analysis Research Group

The Consumer Behaviour Analysis Research group is an interdisciplinary team of researchers conducting conceptual and empirical studies on cognitive styles and consumer innovativeness in a range of substantive areas such as brand choice, technology consumer behaviour, technology acceptance and credit.

Their work brings together behavioural economics and marketing science to develop a new understanding of consumer behaviour and marketing processes. The group has formed an extensive network of international research links with other researchers in the field located within the US, Scandinavia, Australia and South America.

There is a strong multi-level, multi-method and comparative approach to its work, encompassing macro-level studies of trust and credit, cross cultural research on values and consumer behaviour and more micro-level work on electronic marketing services and brand choice.

Emotional responses to complex consumer environments forms a theme that ties much of the group's work together and has established a strong focus for a group of PhD students, who are involved in workshops and forums on the latest developments in consumer behaviour research.

Members have published in leading American and European journals in the field such as Journal of the Experimental Analysis of Behaviour, Journal of Consumer Behaviour, Journal of Consumer Research, Journal of Business Research, Psychology and Marketing and the Journal of Economic Psychology.